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E-Shop Development

Built to Sell
Engineered to Scale.

Our E-shop Development service turns your idea into a high-converting online store that grows revenue from day one. Whether you need a brand-new WooCommerce storefront, a migration to Shopify, or a custom headless build, we combine UX design, performance engineering, and growth marketing under one performance-based pricing model. From product catalogue architecture and secure payments to post-purchase email automation and omnichannel advertising pixels, every element is tuned to maximise sales, average order value, and lifetime customer value—so your store doesn’t just launch, it thrives.

Our Approach

Market & Customer Discovery

Before we write a single line of code, we dive deep into your market. Understanding your buyer, competitors, and financial goals ensures we’re building the right store — not just a functional one.

  • Goal Mapping: Define revenue targets, break-even point, and CAC benchmarks.

  • Buyer Persona Research: Identify motivators, objections, and decision triggers.

  • Competitive Gap Analysis: Uncover differentiation opportunities in features, pricing, and positioning.

Platform Strategy & Architecture

We select and structure your e-commerce platform for long-term growth — fast, flexible, and ready to integrate with your business tools.

  • Tech Stack Selection: Recommend WooCommerce, Shopify, or headless (Next.js + Shopify API) based on scale, integrations, and budget.

  • Information Architecture: Structure categories, attributes, and filters for easy findability and SEO.

  • Scalable Infrastructure: Configure cloud hosting/CDN, auto-scaling, and backup protocols to handle traffic spikes.

Conversion-Focused UX & UI Design

Design isn’t decoration — it’s sales psychology applied. We craft every layout and element to reduce friction and boost conversion.

    • Wireframes & Prototypes: Rapid iterations validated with user testing.

    • Mobile-First Layouts: One-hand navigation and thumb-zone–optimised CTAs.

    • Psychological Triggers: Social proof blocks, urgency cues, upsell widgets, and risk-reducers (trust badges, easy returns).

Advanced Web Application Development

We don’t just build pretty storefronts — we engineer full systems that connect with your logistics, payments, and ops in the real world.

  • Payment Gateways & Tax Automation: Stripe, Viva Wallet, PayPal, Klarna, EU VAT rules.

  • Shipping & Logistics: Real-time rates, parcel tracking, and label printing via ACS, DHL, or custom couriers.

  • ERP / POS Sync: Two-way inventory and order flow with SoftOne, Entersoft, or custom middleware.

  • Security & Compliance: PCI-DSS hardening, GDPR cookie consent, and 256-bit SSL throughout checkout.

Launch Optimisation & Growth Stack

We prepare your store not just to go live — but to win. That means SEO, speed, analytics, and email flows ready from day one.

  • Site Speed & Core Web Vitals: Lazy-loading, critical CSS, and server-side caching for sub-2-second load times.

  • SEO & Product Schema: Automated feeds for Google Merchant Center, rich-result markup, and optimised URL slugs.

  • Analytics & Attribution: GA4, server-side Meta Pixel, and enhanced e-commerce tracking pre-wired for ROAS reporting.

  • Lifecycle Marketing: Cart-abandon flows, personalized post-purchase emails, and win-back campaigns ready to deploy.

Continuous Optimisation & Support

Once the store is live, we shift focus to growth. We test, refine, and evolve with your business — not just keep the lights on.

    • CRO Sprints: A/B tests on pricing tables, checkout steps, and bundle offers.

    • Performance Monitoring: Real-time dashboards for traffic, sales, and funnel drop-offs.

    • Feature Road-mapping: Loyalty programme integration, marketplace expansion, or B2B portal as your business evolves.

    • Proactive Maintenance: Security patching, uptime monitoring, and quarterly UX audits—all covered under our performance-based agreement.

1. Market & Customer Discovery

What we doWhy it matters
Kick-off workshop with key stakeholders to surface business goals, seasonality, and operational constraints.Aligns the store’s success metrics with your P&L (not just “traffic” or “likes”).
Data mining of existing GA4, CRM, and POS records.Reveals profitable segments, best-selling SKUs, and margin winners.
Jobs-to-Be-Done interviews with 5-7 target customers.Uncovers true buying triggers and barriers for copywriting & UX.
KPI blueprint that maps revenue targets to traffic, AOV, and CVR.Gives us a measurable roadmap—and lets you track ROI from day one.

2. Platform Strategy & Architecture

Decision areaDeliverable
Tech-stack selection (WooCommerce, Shopify, or headless/Next.js).Comparison matrix with TCO, scalability, and plugin/ERP compatibility scores.
Information architecture for categories, attributes, and filters.Figma sitemap + CSV import templates for bulk SKU upload.
Infrastructure plan (hosting, CDN, scaling).Terraform / CloudFormation scripts and monthly cost projection.

3. Conversion-Focused UX & UI Design

 

TouchpointConversion tactic
Homepage“Hero offer” with USP, risk reducer badge, and 3-step buying path.
Category gridFaceted filter sticky on mobile; infinite scroll with lazy-load.
Product page360° gallery, ship-by countdown timer, and “Buy-the-Look” bundles.
CheckoutOne-page flow, address autocomplete, and progress bar for clarity.

4. Full-Stack Implementation & Integrations

IntegrationOutcome
Payments: Stripe, Viva Wallet, Klarna, BNPL.Friction-free checkout + upsell financing.
Shipping: ACS, DHL API with live rates.Auto-printed labels and tracking emails.
ERP/POS: SoftOne bridge or custom middleware.Real-time stock + accounting harmony.
Security: WAF, PCI-DSS hardening, daily backups.Peace of mind for you and your customers.

5. Launch Optimisation & Growth Stack

OptimisationTooling
Core Web VitalsServer-side caching, critical CSS, image CDN.
SEOAutomated product schema + Google Merchant feeds.
AttributionGA4 + server-side Meta Pixel + TikTok Events API.
LifecycleKlaviyo flows for cart abandonment, upsell, and win-back.

6. Continuous Optimisation & Support

ActivityFrequency
CRO sprints (A/B tests on headlines, price anchoring, upsell offers).Quarterly
Performance & security auditsMonthly
Feature roadmap sessions (loyalty programme, B2B portal, marketplace listing).Bi-annual
Uptime & SLA monitoring24/7 with real-time alerts

Why Choose Us?

Outcome-Oriented

A strategy is only as good as its execution. That’s why we don’t just hand off a plan and disappear. We continuously review performance, interpret results, and make smart adjustments to keep you on track and ahead of the curve.

Expert Team​

We bring together thinkers, strategists, and specialists who’ve worked across industries and business models. We combine creative insight with sharp execution, all with a single goal—creating strategies that work in the real world.

Transparent Reporting​

We believe trust comes from visibility. You’ll always know what we’re doing, why we’re doing it, and how it’s performing; no jargon, no fluff.

Outcome oriented Strategy

Our philosophy is rooted in accountability. We focus on outcomes that drive growth, not just outputs that check a box. Whether your goal is qualified leads, new customers, higher conversions, or stronger brand awareness, we work backwards from that and make sure every strategy we propose supports it directly.

Expert Team

Our team doesn’t just follow trends, we understand the business implications behind them. With experience spanning startups, scale-ups, and established brands, we approach each project with perspective and adaptability. And because we stay on the pulse of what's shifting in the market, you can trust that your strategy will be both current and durable.

Transparent Reporting

Transparency isn’t just about sending a report. It’s about empowering you with clarity. We explain what the data means in your context, identify patterns worth paying attention to, and walk you through our next steps with confidence. The goal is simple: to keep you informed and in control without having to chase for updates.

Get Started​

Ready to elevate your marketing efforts and achieve your business goals? Contact us today to schedule a consultation and discover how our strategic marketing services can drive your success.

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